Tara Otto | Canada
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To emphasize Canada’s wide range of possibilities a corporate design was developed, that embodies the country‘s variety, modernity and incredible nature.It includes a logo, inspired by the growth-rings of trees and colors that each represent an element of the Canadian environment. In addition every province recieves their own symbol, which are based on their current flags. This way the country appears as a strong unit. Each province is presented within an image brochure that introduces their great features to the Canadian population as well as tourists and visitors. Merchandise products, such as T-shirts or sports jerseys are first steps towards helping Canadians identify with their new look. Furthermore posters are put up in airports and train stations around the world to advertise Canada as a vacation destination. Altogether the goal of creating a corporate design for a young, active and unique country and its proud inhabitants was achieved.