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Disgusting Food Museum

Branding for a museum

The traveling exhibit „Disgusting Food Museum“ has 80 of the world’s most disgusting foods from all around the world. Adventurous visitors will appreciate the opportunity to smell and taste some of these notorious foods and expand their horizons by learning about other cultures.

The dynamic logo references the diverse origins of the exhibits. The design purposely reminds the visitors of a classy restaurant brand, while playfully incorporating various expressions of disgust. This leads to an entertaining contradiction, that reveals how culturally subjective disgust is.