For my graduation project I wanted to combine my fasicination for animals and my love for corporate design. The result is a zoo, for which I developed a concept and the brand.
Cats of prey, great apes, dolphins – these animals tend to attract hundreds of people into our world’s zoos. But I wanted to create a zoo, where animal welfare was the number one priority. This means that species, who can’t be taken care of appropriately, will not be housed in this zoological garden. How can a zoo survive, that can’t depend on the “crowd pullers”? That was the challenge I presented myself with.
The idea was to develop a zoo for the underdogs. Animals, that are usually passed by, will claim the visitors entire attention. Instead of lions, we will celebrate aadvarks. Instead of the orang-utan, the meerkats will be the stars. It was important to me, that animals are not on display, like they were used to. The visitor has the privilege to watch them in their habitat.