For my graduation project I combined my fasicination for animals with my love for corporate design. The result is a zoo, for which I developed a concept and the brand.
The idea was to develop a zoo for the underdogs. Animals, that are usually passed by, will claim the visitors entire attention. Instead of lions, we will celebrate aadvarks. Instead of the orang-utan, the meerkats will be the stars. Animals that cannot be taken care of appropriately, will not be housed in this zoological garden. It was important to me, that animals are not on display, like they were used to. The visitor has the privilege to watch them in their habitat.